Multi-channel campaign for UCL
Updated: Apr 24, 2020
Client: UCL.
Campaign: NHS 70th Birthday #ucllovesnhs
To celebrate the 70th birthday of the NHS on 5 July 2018, I devised and delivered a communications campaign that brought together researchers and clinicians from across UCL to explore what the NHS meant to them and their research.
As part of this project, I:
- secured funding for the project from senior leadership
- planned and project managed a multichannel campaign across social media and the web
- worked with communications colleagues across the School of Life and Medical Sciences to select academic participants and engaged senior leadership, including the President & Provost of UCL
- commissioned a video production company to produce 13 videos
- worked with colleagues in the press team to publicise the campaign externally
- engaged the community to participate in the campaign
Visit the campaign website or see social coverage:
https://www.ucl.ac.uk/school-life-medical-sciences/about-slms/nhs70
Watch the trailer for the campaign: