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  • Writer's pictureAlice Ferns

Multi-channel campaign for UCL

Updated: Apr 24, 2020

Client: UCL.

Campaign: NHS 70th Birthday #ucllovesnhs

To celebrate the 70th birthday of the NHS on 5 July 2018, I devised and delivered a communications campaign that brought together researchers and clinicians from across UCL to explore what the NHS meant to them and their research.

As part of this project, I:

- secured funding for the project from senior leadership

- planned and project managed a multichannel campaign across social media and the web

- worked with communications colleagues across the School of Life and Medical Sciences to select academic participants and engaged senior leadership, including the President & Provost of UCL

- commissioned a video production company to produce 13 videos

- worked with colleagues in the press team to publicise the campaign externally

- engaged the community to participate in the campaign

Visit the campaign website or see social coverage:


Watch the trailer for the campaign:

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